Keepr The honest version of this is more useful than a slogan, so here it is in full: what Keepr doesn't do, and what it does.
What Keepr doesn't do#
- No ads, on any plan, for anyone you invite.
- No advertising tracking. No profile is built about you for ad targeting, and nothing follows you around other websites.
- No selling your data. Keepr is paid for by storage subscriptions. There's no advertising business for your data to feed.
- No AI training on your photos. The models Keepr runs are pretrained; nothing you upload is used to improve them.
- No face recognition. Keepr doesn't identify people in photographs.
What Keepr does record#
Anonymous usage events. Things like "an upload was retried", "this screen showed an error", "an empty result appeared". They're how we find out that something is broken or confusing for real people rather than waiting for someone to write in.
Three things constrain them:
- They aren't linked to your name or email. The account identifier is replaced with a one-way fingerprint that can't be turned back into you.
- Only a fixed, predetermined list of technical fields is stored. Anything not on that list is discarded when it arrives, not filtered later.
- Nothing about the content of your photos is included.
Which days you were active. So we can tell whether the app is genuinely useful, and so that reminders stop going to someone who clearly isn't opening them.
Your time zone. So a "photo from this day five years ago" arrives in your morning rather than at three in the morning. It comes from your device's own setting, not from your location.
Why "no tracking" needs one more word#
You'll see "no tracking" as shorthand on marketing pages. The precise version is no ad tracking — anonymous product analytics do exist, as described above.
We'd rather write the longer sentence than claim a zero we don't have. A privacy page that overstates is worth less than one that's exact, because the moment a reader finds one overstatement they stop believing the rest.
Emails, and turning them off#
Two separate streams, each with its own switch:
- Lifecycle emails — the occasional nudge about something you haven't set up. Every one has an unsubscribe link.
- Memory emails — "on this day" content. Their own separate setting.
They're separate on purpose. Someone who doesn't want to be nudged about setting up a hub shouldn't silently lose the photos from five years ago, and vice versa.
Memory emails are also capped: at most twice a week, with a widening gap, so a feature meant to be a pleasure can't become a nuisance. Notifications back off by themselves too — if several go unopened, they pause and resume when you next open the app.
Getting your data out, or removing it#
You can export everything at any time, and you can delete your account from within the app.