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Terms and Conditions

Published 30 July 2026 · Takes effect 29 August 2026

These terms replace the previous version on 29 August 2026. Until then, the version dated 4 December 2025 still applies. We emailed every account about this change, as section 18 of the old terms required. If you don't agree with the new terms, you can export everything and close your account before that date, on any plan, at no cost.
In short. Your photos stay yours. We store and display them so the Service works, and we never use them to train AI models. You can export everything at any time, on any plan. A failed payment never deletes anything. Closing your account is scheduled 7 days ahead so an accidental one can be undone. These terms set out the rest, including the parts that limit what you can expect from us.

1. Who we are, and what these terms cover

Keepr Circle ("we", "our", "us") provides a private photo storage and sharing service for families (the "Service"), through our website and our iOS and Android apps.

Our details.
Keepr Circle — registered in the Netherlands
Registered name, Chamber of Commerce (KvK) number, VAT number and registered address: to be completed
Email: [email protected]

These terms are the agreement between you and us for your use of the Service. Two other documents form part of it and you should read them alongside this one:

Where this document and one of those disagrees on a specific point, the more specific document wins for that point.

2. Accepting these terms

By creating an account or using the Service you agree to these terms. If you do not agree, please don't use the Service.

If you are using the Service on behalf of an organisation, you confirm you're allowed to accept these terms for it.

3. Who can use the Service

You must be at least 16 if you are in the European Economic Area or the United Kingdom, and at least 13 elsewhere. If the law where you live sets a different minimum age for using an online service without a parent's permission, that age applies to you.

The Service is built for families sharing with people they know. It is not designed for children to use unsupervised, and we don't offer a separate children's account.

4. Your account

You sign in with Google, or with an email address and password, through Firebase Authentication (a Google service). We don't store your password.

You agree to give accurate registration details, to keep your sign-in secure, and to tell us promptly at [email protected] if you think someone else has got into your account. You're responsible for what happens under your account, unless it happens because of something we did wrong.

One person, one account. Sharing a single account between several people makes the per-person privacy controls meaningless, and storage is counted per account.

5. Your content

5.1 It stays yours

You keep all ownership rights in the photos, videos, captions, comments and messages you upload ("your content"). Uploading it doesn't transfer anything to us.

5.2 The permission we need

To run the Service we need your permission to do specific technical things with your content. You grant us a non-exclusive, worldwide, royalty-free licence, limited to operating the Service, to:

This licence exists so the Service can function, and for no other purpose. It ends when you delete the content or your account, except for copies already made by people you shared with, and for backups that are overwritten on their normal cycle.

5.3 We do not train AI on your content

We do not use your photos, videos or any other content to train artificial intelligence or machine learning models — not ours, and not anyone else's. We do not sell your content, and we do not advertise against it.

5.4 We do analyse your photos, on our own servers

So that you can search your library by what's in a picture, we compute a numerical description of each photo, and a short visual fingerprint used to spot near-identical copies. This runs on our own infrastructure. Your photos are not sent to OpenAI, Google or any other AI company for this. The Privacy Policy explains it in full.

5.5 What you're responsible for

You are responsible for your content, and you confirm you have the right to upload and share it. That includes photos of other people: if you share pictures of someone into a circle or a hub, you should be comfortable that they'd be fine with it.

6. Acceptable use

Don't use the Service to:

We don't proactively read your private albums or messages. We act on what's reported to us and on what we're legally required to act on — see section 13.

7. Sharing, circles and Family Hubs

7.1 The four ways content is shared

WayWho can see itWhose storage it uses
Personal albumOnly you, until you share itYours
Shared with a circleMembers of that circleYours — the album stays yours
In a Family HubMembers of the hubThe hub's shared storage
Public linkAnyone with the linkYours

7.2 Public links don't expire on their own

A public link stays active until you set an expiry date or switch it off. Anyone who has the link can open it without an account, and can pass it on. Treat a public link as public.

7.3 Other people's content

Content that other people uploaded into your album, or into a hub you belong to, belongs to them. You can remove it from your album, but you can't claim it, and deleting your own account doesn't delete it.

7.4 Family Hubs

If you're removed from a hub, you keep read access to its albums for 30 days, so there's time to download anything of yours. Photos you uploaded stay in the hub's albums unless you remove them.

7.5 Moments

A Moment is a photo or video shared with chosen circles that stops appearing in the feed after 24 hours.

The share expires, not the photo. A Moment you created by uploading a new photo is kept in your own Moments album. A Moment made from a photo already in one of your albums simply stays where it was. If you want the photo gone, delete the photo.

People you shared a Moment with can see it while it's live, and could screenshot or record it. We can't prevent that.

8. Storage, plans and image quality

8.1 What you get

A personal account starts with free storage, and a free Starter Hub gives a small household a shared space at no cost. Paid plans on both ladders add storage. Current sizes, prices and member limits are on the pricing page — we don't repeat them here, because they change and a stale contract is worse than a link.

8.2 Photos are re-encoded, and we'd rather say so

Every uploaded photo is resized to a maximum of 1920 pixels on its long edge and re-encoded as WebP. That resized copy is what's stored and what you browse. For a typical photo that's roughly 2.8 megapixels — good for viewing on any screen and for ordinary prints, and not the same as the file your camera produced.

On plans of 500 GB and above, the untouched original file is stored alongside the resized copy, so a print years later can use it. On smaller plans the original is not kept.

You can remove originals later — individually or in bulk — to free space. The browsable photo stays exactly where it is, for everyone who could see it.

8.3 Videos

There's no limit on how long a video can be; a longer clip simply uses more of your storage. Videos are converted to widely-supported formats so they play across devices.

8.4 Whose storage a photo uses

A photo in a Family Hub album uses the hub's shared storage, not your personal allowance. Everything else uses yours.

9. Payment, renewal and price changes

Paid plans are billed through Stripe, monthly or yearly, and renew automatically until you cancel. You can cancel at any time in the app; cancelling stops the next renewal and you keep the plan until the end of the period you've paid for.

Family Hub subscriptions are billed to the hub's billing administrator. Hub members have no billing relationship with us.

Prices shown include or exclude VAT as indicated at checkout; VAT is charged according to where you are.

Price changes. If we raise the price of a plan you're on, we'll email you at least 30 days before it applies to you. You can cancel before then and the change won't affect you.

Your right to cancel a new subscription, and when we refund, are in the Refund Policy.

9.1 If a payment fails, nothing is deleted

This is worth stating plainly, because it's the thing people fear most about putting family photos somewhere.

StagePersonal accountFamily Hub
Immediately after a failed payment Full access continues for 14 days while we retry and you sort it out The hub becomes read-only straight away, with 30 days to sort the payment out
After that window Read-only continues. Everything stays visible and downloadable; what stops is adding new photos
How long read-only lasts Indefinitely. There is no point at which it turns into deletion
What gets deleted Nothing. We do not delete your photos because a payment failed, and there is no deadline after which we will
If you pay again Everything comes straight back, exactly as it was

You can also move to the free plan and keep your library. If you're over the free limit you become read-only rather than losing anything.

10. The apps

We license the iOS and Android apps to you for personal, non-commercial use on devices you control. You may not copy, modify, reverse-engineer or redistribute them, except where the law gives you that right regardless of what a contract says.

If you subscribe through the Apple App Store or Google Play, that store's own terms govern the purchase, and refunds for it are handled by them rather than by us.

Apple and Google are not parties to these terms and have no responsibility for the Service.

11. Getting your data out

You can export a complete copy of your photos, videos and account information at any time, on any plan, at no cost. We'll email you a link when it's ready.

This is deliberately available on the free plan and during read-only mode. An export you can only get by paying is not really an export.

12. Closing your account

You can close your account from your profile at any time. We confirm it with a six-digit code emailed to your address.

Confirming schedules the deletion 7 days ahead — it doesn't delete anything immediately. Sign in during those 7 days and you'll be offered the chance to cancel it. We email you when it's scheduled, and again about two days before it runs.

Two things happen straight away rather than after 7 days, both deliberately:

Once it runs, it is permanent. Your account, photos, albums, posts, comments, messages, memberships and invitations are removed; the stored files are deleted from object storage shortly afterwards. There is no recovery. Export first.

Content that belongs to other people is not removed — see 7.3. If you're a hub's billing administrator, hand that over or close the hub before you go.

13. Reporting content, and copyright

If you believe something on Keepr Circle is illegal, infringes your copyright, or breaks section 6, tell us at [email protected]. Please include:

We'll review it, act where action is warranted, and tell you what we decided and why. Where we remove content or restrict an account, we'll tell the person affected and explain the reason, unless the law prevents us. If you think we got it wrong — in either direction — reply and we'll look again.

Most content on Keepr Circle is private and visible only to a handful of family members, so in practice we're rarely in a position to see something before it's reported.

14. Suspension and termination by us

We may suspend or close an account that breaks these terms, that's being used unlawfully, or where we're legally required to. Where it's proportionate, we'll warn you first and give you a chance to put it right.

Except where the law or a serious, ongoing breach makes it impossible, we'll give you a reasonable opportunity to export your content before closing an account.

If we close your account for a reason that isn't your fault, we'll refund the unused part of anything you've paid.

15. What we do and don't promise about the Service

We work hard to keep the Service running and your files safe, and we keep backups. But we provide it as it is, and we do not promise that it will be uninterrupted or free of faults, or that it will work with every device or browser.

We do not offer a service level agreement or uptime guarantee. If you need a contractual uptime commitment, Keepr Circle isn't the right product for you.

We may change, add or remove features. If we make a change that materially reduces what the Service does for you, or discontinue it, we'll give you at least 30 days' notice by email and you'll be able to export everything first.

Please keep your own copy of anything irreplaceable. No online service should be the only place a photograph exists — including this one. Exporting is free, on every plan, and takes a few minutes.

16. Our liability

Nothing in these terms limits or excludes our liability for death or personal injury caused by our negligence, for our intentional wrongdoing or gross negligence (opzet of bewuste roekeloosheid), or for anything else that cannot be limited under the law that applies to you. If you're a consumer, your statutory rights are unaffected by this section.

Subject to that, and to the maximum extent the law allows:

If you're a consumer, you're entitled to a Service that conforms to what we've described here. Where it doesn't, you have remedies under Dutch and EU consumer law, and this section doesn't take them away.

17. Your responsibility to us

If you use the Service in breach of these terms and that causes a third party to bring a claim against us, you agree to cover the reasonable losses and legal costs that result — but only to the extent the claim is actually caused by your breach, and not where the loss is our own fault. If you're a consumer, this only applies where you acted deliberately or negligently.

18. Changes to these terms

We may update these terms. If a change materially affects your rights or obligations, we'll email you at least 30 days before it takes effect, and show a notice in the app.

If you don't agree with a change, you can close your account before it takes effect and export everything first. Continuing to use the Service after the date it takes effect means you accept it.

Small corrections that don't affect your rights — a fixed typo, a clearer sentence, an updated contact address — we make without notice, and the date at the top changes.

19. Governing law and disputes

These terms are governed by Dutch law.

If you're a consumer, this choice of law does not take away the protection of the mandatory consumer rules of the country where you live. You can bring a claim in the courts of the Netherlands or in the courts where you live, and we will only bring a claim against you in the courts where you live.

If you're not a consumer, the courts of the Netherlands have exclusive jurisdiction.

There is no arbitration clause in these terms, and you are not giving up your right to go to court.

Before any of that, please just email [email protected]. Nearly everything is quicker to fix directly.

20. Odds and ends

21. Contact us

General and account questions: [email protected]
Legal, copyright and content reports: [email protected]
Billing and refunds: [email protected]
Security and responsible disclosure: Security & Trust
Help and guides: Keepr Circle Help

Thank you for trusting us with your family's photographs. We know what that's worth.